A specialist finance copywriter and personal finance expert who truly understands your audience.

A finance professional with over 15 years experience in wealth management, I left the industry in 2021 to become a full-time copywriter and finance content creator. I saw how first hand the challenges with finding finance copywriters who had the relevant expertise to understand the pain points of the target audience—a vital component of maximising conversions. While many copywriters can research and understand the fundamentals of investment selection or corporate cash management, few have actual industry experience to draw from. In the times of AI, that first hand knowledge is something that can truly differentiate your copy from your competitors.

I’m a fully qualified Financial Advisor in both the UK and Australia and I hold a Masters of Applied Finance. Over my career I’ve worked with companies of all sizes, from the Fortune 500 to small boutique firms. That career has provided the perfect training ground to understand buying signals, and the power of persuasive language in attracting new clients and customers. I combine this experience with a data-focused approach to copy, with conversion analytics, A/B testing and profitability analysis a built-in part of my process.

As a personal finance expert and financial commentator, I’ve appeared in FT Adviser, Forbes, Bloomberg, TIME, Insider, US News & World, MarketWatch, Barron’s, Fox Business, the Daily Mail, Yahoo Finance, CoinDesk and more, discussing markets and providing analysis on trending events.

I’ve also hosted a UK Top 5 Investing podcast and conducted many educational and speaking engagements on topics such as investment fundamentals, personal injury settlement finances, pensions, retirement planning and mortgages and loans.

All that is to say, if you’re looking for a copywriter who can bring a data-driven copy approach, and unique insights gleaned from real world experience, we could be a great fit. If you need a speaker coach, writer or presenter to empower your audience or employees to be better with money, I can help there too.