Finance audiences are sceptical by nature. Reaching them takes more than clever writing. It takes genuine expertise. With 15+ years inside wealth management, I write copy that converts because it's built on real understanding.
"I'd seen first-hand how hard it is to find people who truly understand the audiences they're marketing to, and how much that gap costs in lost conversions, messy brand voice and unfocused campaigns."
After more than 15 years working in financial services across the UK and Australia as a financial adviser, paraplanner and client manager at firms including Commonwealth Bank, AMP Financial Planning and Irwin Mitchell, I moved into content and copywriting full time in 2022.
I founded Hedge, a specialist finance content agency that achieved over 1.6 million monthly pageviews across client campaigns in 2023. I've since worked as a Finance Writer at Q.ai (a Forbes Company), acting as company spokesperson in mainstream financial press, and have led high-profile campaigns for some of the UK's largest wealth managers, including flagship annual Budget campaigns reaching record webinar attendance.
I'm a fully qualified Financial Adviser in both the UK and Australia, with a Master's in Applied Finance. That combination of real-world advisory experience and proven content expertise means I can handle complex regulated briefs from day one. No onboarding headache required.
From a single landing page to a full campaign, I work across the content spectrum, always grounded in how finance audiences actually think and what moves them to act.
I handle the heavy lifting. Most clients tell me I only need a 15-minute catch-up on ideas and another 15 minutes on the review. Here's how a typical project runs.
A selection of articles, guides and campaign content published across leading financial outlets. This is just a sample. Get in touch to discuss your specific needs.
I act as a financial commentator and spokesperson for media across print, digital and broadcast, providing expert analysis on markets, investment, and personal finance.
I take on a focused number of projects at a time to make sure the work is always sharp. If you're looking for a finance copywriter who hits the ground running, with no long onboarding and no jargon explanations needed, get in touch.